Table Of Content
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accuradio.com
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Unique demographics
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What is AccuRadio?
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History
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Why should you stream on AccuRadio?
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Premium features
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Sharing capabilities
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How to access AccuRadio?
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Design
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Header
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Hero Section
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Body
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Inner pages
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Footer
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Content
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Desktop/Mobile experience
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Plans & Pricing
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Suggestions I have for AccuRadio
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Conclusion
accuradio.com
It caters to the workplace, offering programs and content that are tailored specifically to the needs of people who are working and doing their jobs.
Throughout the years, AccuRadio has come up with various slogans to describe its services. Some popular slogans in the past include "The next generation of radio," "Internet radio you control," "Crafted by music lover and not by a computer?" and finally, "Better radio for your workday?" As opposed to regular radio channels, AccuRadio's demographics are quite different- catering to the workplace. This offers programs and content that are tailored specifically to the needs of people who are working and doing their jobs.
Since the rebranding, AccuRadio has seen a steep rise in its active monthly listeners and is amongst the top streaming services in 2015. In fact, a couple of years ago, AccuRadio was ranked #12 in U.S. Digital Audio Networks and Services by Triton Digital. Within a year?s time, the number of daily listeners increases from 10,400 to 14,000 users which is an increase of 35%. Additionally during the same time frame sessions increased from 2.1 million to 2.5 million which is an increase of over 21%.
Unique demographics
As mentioned earlier, the main difference between AccuRadio and other radio streaming networks is that it caters to people in the 35-to-64 age group. In contrast, services like Spotify, Pandora, and Apple Music are mainly geared towards millennials between 18 and 36.
The demographics of different music platforms vary depending on the specifically curated playlist. For example, the 'Classical Dreamtime' playlist on Prime Music is one of the most popular alongside its 'Classic Rock Dinner Party' playlist. A list of good songs where listeners can just relax can have a big impact on audiences.
What is AccuRadio?
AccuRadio is a multichannel music streaming service that provides music from a wide range of genres. It has over a million users each month, which has grown threefold since 2015.
The large catalog of music available on the platform has helped it achieve success, with over 50 genres and sub-genres to choose from. This variety means that the platform has something for everyone, no matter their preferences.
History
AccuRadio, based in Chicago, Illinois, is a multichannel internet radio that operates independently. It was founded in the year 2000. It has over 1000+ music channels, covering a wide range of genres and subgenres. From pop, rock, folk, and urban music to country, new age, jazz, electronics, and oldies music, you'll find almost anything and everything on the network.
Since AccuRadio began as an independent network, it has only had three channels: Piano Jazz, Swingin' Pop Standards, and Modern Rock Classics. The success of these channels meant that AccuRadio had the foundation upon which it could scale its operation. Currently, AccuRadio reaches out to 2 million listeners every month and racks up 500,000 hours of listening hours every day.
Why should you stream on AccuRadio?
Unlike other online radio streaming services, AccuRadio is a full-fledged content provider with many features that are found in premium music apps. Over 2 million people stream it every month, and it has its own website and dedicated app. You can maintain your listening history and save your favorite music so you can access it later.
Premium features
You won't believe that this streaming service allows you to skip as many songs as you want. Not just that, but you can even ban artists and songs from a specific channel. This goes to show the extent to which you can go to customize your channels. I had a hard time understanding these features but after 3 years of radio streaming, I can now understand why. Notwithstanding, everything I mentioned is offered as a premium feature in most radio streaming sites and some of these features aren't even available.
Sharing capabilities
We have a great community with AccuRadio. Sometimes, even though we get great service, we neglect the app thinking that we can't form a community. However, with AccuRadio, you already have over 2 million active monthly users. Thus, chances are that you can share your favorite channels and songs with your friends and family because they might have AccuRadio too.
How to access AccuRadio?
Second, AccuRadio has a free app available on the App Store and Google Play.
You can access AccuRadio in two ways. First, you type the keyword AccuRadio into the search engine and you?ll probably get the website on the top of the first page. Second, there is an AccuRadio app available for download on the App Store and Google Play.
Design
AccuRadio has a color combination that is different from all the other radio streaming websites. However, this difference does not make the website stand out on its own. The website's elements also need to be good in order for it to be successful.
There are too many things happening on the hero section of the website and though it can be useful for some people, that comes at the cost of design. Five mini thumbnails cluttered in rows kill the entire homepage vibe. What's interesting is that the website doesn't have an inner page for its content. You can access almost all of the content from the homepage itself.
Header
The header section of AccuRadio has a logo with the slogan "Better radio for your workday?" on the left, and a search bar on the right.
Hero Section
The Hero Section of this website is divided into three main sections: Today's Features, Genres, and Popular Channels. The Today's Features section has five mini thumbnails of popular channels like HitKast, Smooth Jazz, and Today's New Country. The center section has the names of the top channels such as HitKast, Smooth Jazz, and Today's New Country. Finally, the right section has a GDN banner followed by a small video player.
Body
The body section of this website continues the same format, with a list of genres on the left and thumbnails in the middle section. However, there is a change in the right section-where a video ad plays constantly.
Inner pages
AccuRadio doesn't have dedicated inner pages for content. If you click on any genre on the homepage, it will list the most popular channels from the genre on the homepage itself. So, there's no in-depth customization as we've seen on another website. The only dedicated pages you'll find are through the footer section, where you learn about the brand, advertise on the network, Submit Music and check out themes.
Footer
Under Connect on the AccuRadio platform, you can connect to the platform via Facebook, Twitter, and Instagram. You can also Contact AccuRadio or Logout under this category. Under the Apps category, you can find iPhone/iPad, Android, Roku, Sonos, and Kindle apps. The About Us section has Our Story, Help, Advertise, Submit Music Terms of Service Privacy Policy Cookie Preferences and Themes.
Content
AccuRadio has a well-curated playlist based on channels that attracts a lot of new users. Some of the popular playlists on the network include HitKast, Listener's Top 100, Today's New Country, the 1970s and 80s Lite hits, Lighter Sunny Hit Mix, 1980s Hits, Classical Relaxation, Smooth Jazz, AccuClassical, and 2000s Country.
Desktop/Mobile experience
The streaming is quite seamless on both mobile and desktop. I heard some 80s classics and top hits from today. I didn't face any trouble except a couple of 30-second ads. Is it too much? Maybe. But is the platform worth streaming? Yes. What I like about this platform is that it also offers compatibility with Roku and Kindle. Thus, it is more compatible than most of the radio streaming services out there.
Plans & Pricing
AccuRadio is a free service. There are ads and banners that you need to watch in order to continue streaming.
Suggestions I have for AccuRadio
It?s a bit dated and difficult to navigate.
Though I like AccuRadio as a free service, I don't like a couple of things on this platform. First, the ads - both display and pre-roll are quite annoying. Second, the website needs a visual overhaul. It's a bit dated and difficult to navigate.
Conclusion
If you're into classic music, then you should definitely check out channels like HitKast. It offers the biggest hits from the past few years, so even if you're into current music, you'll find something worth listening to.
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